Usually when I stop at a motorway services the only advertising I am receptive to is the kind that promotes the eating of fried chicken. But whilst doing a pitstop on a recent trip to see one of our clients this particular UNICEF campaign really smashed me.
The pairing of treasured Christmas icons such as the tree and stocking with such stark text is powerful and really twists the emotive dial towards eleven.
Apologies for the image quality but taking photos in the gents is something that has to be done quickly.
