We must give some credit to photographer Steve Schofield whose email was welcomed with great applause this morning. We often discuss the effectiveness of an e-shot campaign, along with many other tricks, one particular rule we have is to always have an attention grabbing Subject Title. Cliché as Steve’s may be for a photographer – it certainly cut through the noise of our ever filling Inbox – “I shoot people” read the title of the email. Hard not to open really! It turns out Steve is a great photographer - now firmly ingrained in our minds. Thanks for the email Steve and we hope to work with you one day. Great shooting – we certainly heard you loud and clear.
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