I’ve been thinking about New Year’s resolutions and decided they’re worthless, no sooner have they been set they’ve been forgotten. So instead, I thought I’d set out our promises, something we passionately believe in and strive for in 2012.
- We will seek to work with companies who are passionate about and committed to using creativity and strategic planning to impact on their marketing.
- We will strive to measure effectiveness in everything we do. Even the tricky to measure stuff like PR.
- We will commit to learning. The marketing landscape is changing fast. We will seek out and try new technologies, methodologies and invest in ourselves.
- We will look beyond the obvious. Creativity drives everything we do and we will endeavour to challenge ourselves to do more, better and in unexpected ways.
- We won’t work for free. If a company is committed to a project, they will commit budget. Only then will we engage our brains and expert skill.
- We will champion effective B2B brand and marketing communications and commit to sharing our experiences and learnings with the business community.
- We will have fun doing it. After all, we’re doing what we love.
Hopefully in 12 months time we will look at these and say that’s what we did. What are yours?
