Looks like the the Ramsbottom space program is moving forward. We have a funny suspicion it is to be powered with beer from the micro brewery.

Normally we don’t get sky’s like this in Ramsbottom so we had to grab a picture to prove it did actually happen.

We spotted this hard hitting campaign from Israel earlier this month. It really smashes home the consequences of texting and driving. I really don’t think there are any words to describe how this campaign makes you feel after reading the message.

Usually when I stop at a motorway services the only advertising I am receptive to is the kind that promotes the eating of fried chicken. But whilst doing a pitstop on a recent trip to see one of our clients this particular UNICEF campaign really smashed me.

The pairing of treasured Christmas icons such as the tree and stocking with such stark text is powerful and really twists the emotive dial towards eleven.

Apologies for the image quality but taking photos in the gents is something that has to be done quickly.

We must give some credit to photographer Steve Schofield whose email was welcomed with great applause this morning. We often discuss the effectiveness of an e-shot campaign, along with many other tricks, one particular rule we have is to always have an attention grabbing Subject Title. Cliché as Steve’s may be for a photographer – it certainly cut through the noise of our ever filling Inbox – “I shoot people” read the title of the email. Hard not to open really! It turns out Steve is a great photographer - now firmly ingrained in our minds. Thanks for the email Steve and we hope to work with you one day. Great shooting – we certainly heard you loud and clear.