Snapshot
After an in-depth series of brand analysis workshops, Clock have reinvigorated the brand direction of Beldam Crossley – a 100 year old company with a new management team – to reposition it in the marketplace as part of a 5 year growth plan.
A powerful new, modern logo is supported by the strap line ‘an integral part of your success’ conveying the vital importance of their high quality seals and gaskets in highly sensitive and life-saving applications such as aerospace, oil and gas and formula 1 racing.
This is being marketed through a fully integrated on and offline communications campaign.
Results
- This work is currently being measured for its effectiveness
