Snapshot
Care Shop is the leading healthcare products supplier to care homes, medical and dental companies. Their route to market is through a direct sales force who are supported with direct marketing. We have created a series of product catalogues featuring their extensive range. These are important sales tools as their customer base order directly through them. Consequently they need to be designed to be easy to use. Our work with the Care Shop brand focuses on the added-value elements of the brand including service, quality and choice.
Results
- 70% of people receiving the new Care Shop catalogues are regularly placing orders. Care Shop positioned as the market leading healthcare product supplier.
