Snapshot
PetSafe is the global leader in training, bark control, containment systems and lifestyle products for the pet industry.
We are the international brand agency managing all marketing communications outside the US. During our 4 year relationship, our key role has been to develop strategic and tactical marketing solutions for PetSafe’s core international markets in the UK, France, Germany, Italy, Spain, Australia, Canada and Japan.
We have played a key role in defining their brand values and positioning, even creating an extensive Brand Guidelines Manual for users to refer to in order to deliver the brand in a cohesive manner throughout the world.
Our totally integrated marketing communications campaign has comprised advertising, product guides, YouTube product usage videos, distributor support and POS, exhibitions.
Results
- 92% awareness of PetSafe and Staywell brands to trade press in Europe
- Staywell is the number one pet door in several countries
