Snapshot
PetSafe is the global leader in training, bark control, containment systems and lifestyle products for the pet industry.
The acquisition of other pet related product companies has broadened their portfolio and we have been involved in a core role of defining their new ‘PetSafe Family of Brands’ proposition together with new product advertising to trade and consumer audiences in order for them to capitalise on the sales opportunities offered by these new sectors.
Results
- PetSafe’s acquisitions have increased their market share worldwide – 40% in Europe alone.
- The Family of Brands sub-branding has enabled them to present their extended product range to buyers in a clear and structured manner.
