Snapshot
The Lowry is a world-class visual and performing arts centre, and an established conference, meeting and events venue. The client wished to create ‘a brand within a brand’ which highlighted The Lowry as a leading and established venue.
This has been promoted through a prestigious brochure mailed to prospective event manager clients. In conjunction with this, we have created a variety of tactical and seasonal direct mail items to generate response, including Christmas website developed to allow the posting of ‘Design a Christmas Card’ competition, Entries could be voted for by the public.
The integrated campaign delivered a significant response that was converted into new contacts for the client.
Results
- DM Campaign positioned The Lowry brand front of mind with top 400 booking agents
- DM Campaign averaging10% response rate
