Clock Creative - Official News

Clock Creative, have announced that they will be holding a seminar at the UK’s largest pet trade exhibition, GLEE, to advise the pet industry on maximising their marketing activity in tough financial times.

“Effective Marketing in an Economic Downturn” will be held on Sunday 21^st September at 10.00am, at GLEE Petindex at the N.E.C. Clock will be speaking on a range of topics which look at how marketing activity can improve business performance, customer loyalty and attract new customers – specifically aimed at the pet industry.

Manchester-based Clock Creative has been offering design, PR, new media and strategy expertise to pet clients across the UK and Europe for the past five years.

Brands worked on include Staywell Petdoors, Petsafe, Sport Dog, ECMA and T.COG as well as British equestrian and Olympia Showjumping champion John Whittaker.

Recent additions to the client portfolio include Carr Day Martin, ByoFresh and Pet Brokers.

Clock have undertaken a range of projects for these client including branding, public relations, packaging and POS, product launches, brand strategy and management of international shows.

In 2007, Clock appointed Scott Grieve to head up its Pet Marketing division, bringing 5 years experience in the pet industry gained in the wholesale sector.

Clock work on the principle that for a creative agency to add value to a brand, it’s essential that it has an in-depth knowledge of the industry it operates in. With his inside knowledge of the pet trade, Scott is able to work with Clock’s intergrated teams to devise and deliver effective campaigns of pet clients.

Mark Taylor, Clock’s Managing Director said:

“The ‘credit crunch’ is an unavoidable news headline and with it will come changes in consumer behaviour. However, confident, focussed businesses will see an opportunity to grow market share and marketing investment will support this objective.

“Marketing, however, does not necessarily require a huge budget and there are plenty of ways that companies can adapt to the change in landscape. This is what we will be aiming to get across to the pet industry at Glee”.