Clock PR, the public relations division of Clock Creative Communications, has recently been appointed to handle the trade and consumer PR for an award winning pet brand.
ByoFresh, is a range of pet hygiene products designed to combat the age old problem of smelly dogs. Unlike other similar products, ByoFresh contains Byotrol, an active ingredient which is clinically proven to destroy the micro organisms that cause nasty niffs – rather than simply masking them.
The range comes in various forms including shampoos, sprays and for ultra-convenience, wipes. The PR campaign kicked off with a pink party product launch held in Cheshire. The guests of honour were Fraser and Nikita, two standard poodles – who were dyed pink to take part in the celebrations.
The pink poodles were chosen to front the product launch to demonstrate the clean and fresh smelling effects of ByoFresh and proved a great success with everyone who met.
The event was captured by a film crew for a documentary to be broadcast in the Autumn on Channel 5. “Lights, Camera, Animals” is a series about how animals are used in the media, in this case how the poodles were dyed pink in order to generate interest and promote the ByoFresh ranges.
For more information on the ByoFresh range please visit www.byofresh.com.
